Creating a Cannabis Instagram Account
Most of us interact with one form of social media or another every single day. Social media also presents several opportunities to get your business or website seen by a much larger audience. Unfortunately, many social media platforms are deleting, suspending, or blocking accounts associated with cannabis.
This is due to the difference in laws across the world concerning cannabis.
If cannabis was legal worldwide, there would be no need to ban/suspend cannabis-related social media accounts. But, unfortunately, this is not the case, and social media platforms can ban users who are in a country such as Canada (where cannabis is 100% legal) from using their services without much warning.
Our friend Brad over at Nose to the Grind Stoned is a cannabis marketer who will help your cannabis-related business thrive in the interconnected world of social media. The company focuses on creative and unique social media techniques to help cannabis-related companies blossom and flourish online. Nose to the Grind Stoned brings genuine, real, and targeted potential clients/customers to your social media profiles so your content is seen and amplified. Check out his cannabis marketing packages by clicking here.
Brad has graciously provided several tips and advice for those looking to start a cannabis Instagram account, without being banned from the platform. So, without further ado, here are some essential tips for creating and maintaining a cannabis Instagram account without drawing negative attention to your posts from the Instagram police.
How To Create/Maintain A Cannabis Instagram Account (Without Being Banned)
Cannabis Instagram Account Tips: Edit Your Bio
Pepper in the words ‘informational’, ‘educational’, or ‘resource’ in your description. Ensure you are professional and informative, as well as polite when interacting with others on Instagram.
Try to make the profile feel like an entity with info rather than a product to buy. As cannabis is still illegal in many locations, this can become a reason to ban your account.
Also using a phrase such as “nothing illegal” or “federally legal”, and even “no minors” or “21+ only”, as well as, “no sales” or “nothing for sale” are recommended to have in the bio.
What To Avoid When Creating A Cannabis Instagram Account
AVOID announcing anything to do with cannabis availability, cannabis sales or pricing, locations to purchase cannabis, and deals or specials relating to the direct purchase of cannabis.
AVOID allowing comments to stay on your posts that mention any of the above. Do your best to delete any comments discussing price, shipping, etc, even comments like “where can I get this?” or “who has this?” The sale of cannabis on Instagram is against their user agreement, and you will be swiftly banned if it is discovered that you are soliciting sales through the platform.
AVOID putting links in the post text. (it’s always fine to say ‘visit our website in our bio for more info’). Writing something like, “check me out on smoke.io” in post descriptions is appropriate, but leave out the HTTP and WWW.
AVOID showing actual use of cannabis in photos. Live feed bong rips are fine (Instagram Stories). Videos of smoking cannabis are okay to post on Instagram. A still photo of cannabis consumption is risky (holding a lit joint or lighting a bowl for example). It is best to avoid the usage of cannabis in photo posts as this gives any anti-cannabis Instagrammer an excuse to report you.
AVOID using common overused hashtags: #cbd, #thc, #weed, #pot, #ganja, and #cannabis shouldn’t be used. Don’t use a cannabis-related hashtag with over 1million posts. Also, don’t use any hashtags relating to sales or availability (for example #wholesalecannabis). You can use geo-hashtags (for example #LAcannabis). You can also tag dispensaries. You can post what you’ve purchased at the dispensaries, but be vague about quantity, availability, or price. Do not attempt to solicit any sort of cannabis sales from Instagram.
AVOID using hashtags that don’t relate to cannabis. You don’t want your canna-related content falling into hashtags used by non-cannabis people. (For example #outdoors). This is one way that people who don’t want to see cannabis-related posts stumble upon them and report them to Instagram.
Thanks To Brad from Nose to the Grind Stoned, a cannabis marketer who will help your cannabis-related business thrive in the interconnected world of social media. The company focuses on creative and unique social media techniques to help cannabis-related companies blossom and flourish online. Nose to the Grind Stoned brings genuine, real, and targeted potential clients/customers to your social media profiles so your content is seen and amplified. Check out his cannabis marketing packages by clicking here.